Diesel Only The Brave EDT 75ml

In cooperation with the house of L`Oreal, Diesel presents their perfume Only The Brave, the first solo edition aimed at men. The perfume will arrive on the wider market end of March or the beginning of April, depending on your region. This edition was inspired by the founder of the brand Diesel, Renzo Rosso, and an RR tattoo on his knuckles, which he gave to himself for his 50th birthday. The perfume is directly connected with the holding company Only The Brave owned by Rosso, as well as by the eponymous charity foundation.
Its flacon is a real sculpture of glass, shaped like a fist, colored in smoky-greyish nuances, with a silver ring with an inscription of the Diesel brand. The concept of Only The Brave accentuates oriental, leather, and woody accords, which are masculine, determined, and brave, with clear contrasts. The perfume opens with masculine and modern notes of leather, which is closely connected with the brand itself. The composition is refreshed with lemon and sparkling, fresh aromas, adding amber and woody accords of cedar. The perfume was developed by three noses of the house of IFF: Alienor Massenet, Olivier Polge, and Pierre Wargnye.

Only The Brave is a fragrance for all men who chose to be heroes. Its composition introduces harmony of oriental-woody notes which leave a strong impression. A game of contrasts between fresh notes of lemon and mandarin with violet, cedar, and coriander is leading us to warm accords of amber along with leather nuances (styrax and labdanum) and benzoin in a base. The liveliness of lemon introduces its luminous sparks above a romantic, floral heart and leaves a warm, leather-resin trail in the base notes of the fragrance.

The video clip is still being polished up and the printed advertising campaign is completed with black and white portraits. The photographer of the campaign is British Platon, who took photos of many famous persons, including President Barack Obama. The advertising photos feature Tony Ward, an actor, and model, among others.